We were tasked with creating a powerful new identity and set of brand guidelines to deliver consistency and coherence across all levels where the brand needed to communicate with its audience.
Working closely with the BIA we commenced a research programme of both their internal and external markets to define their brand.
We produced a confident, colourful and clean brand marque that reflected the ‘dependable’ nature of this industry group.
The corporate identity has re-energised the organisation, it reflects their mission and now sees them clearly positioned. Over the last few years we have seen the BIA become widely recognised as a key organisation in driving the healthcare agenda in the UK.
'I have been very satisfied with the high standards of work, both in terms of design and production. They are client focused, accommodating and go that extra mile to deliver for us.'
Laura Gilbert, Public Affairs Director, BioIndustry Association.
