Rising obesity levels prompted government concerns about the nation’s future health. We were asked to produce the White Paper on Obesity, setting out the Government’s plans for the future and to raise public awareness
on this issue.
Our production team worked around the clock and over the weekend together with the client and their design team to adapt and overcome critical challenges to the design affected by changing materials and copy. We delivered the 64 page, 4-colour publication to a high level of excellence within a very tight schedule and with total security of information before the launch.
The Prime Minister launched the initiative with heavy media coverage. The client was very pleased with the result, overall service and attention to detail. This publication forms part of an ongoing series that we will be managing for the department in the future.
